An eco-friendly tote bag.
Talabat is a leading food delivery service in the middle east and they collaborated with me in creating a small giveaway for their customers as part of their grocery subsidiary Talabat Mart.
Going into this, I wanted to create something that would last for longer, represent the business but at the seem time does not seem as a cheap advertisement. I created a miniature city shaped like grocery products while the Talabat cars roam all around. This disguised the concept within the illustration allowing it to work in any scenario. The city's buildings are east to distinguish as everyday grocery items such as, chips, icecream, juice, bread, etc.
This was an exclusive for select Kuwait based customers.
Sketch is always a must in drafting all my ideas. For this particular illustration, I felt illustrator would be the best tool to reach the concept I had in mind.